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FreeCreditReport.com, an Experian company, had tested and given up on radio when their marketing group first met Ocean Media. An initial test produced results that were 30% lower than their target cost per order. Three years and millions of dollars later, radio and television have been responsible for fueling the growth.
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FCR tracks the media closely and we continue to hit our CPA goals each quarter. The ability to scale the campaign and continue to hit CPA goals has exceeded Experian’s expectations. The last few years have seen excellent growth for the company and we enjoy the partnership.
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