Overstock.com, a leading online retailer, hired Ocean Media in the summer of 2003 to help launch their first major offline media campaign. Ocean Media employed network radio, cable television and broadcast television for the fourth quarter launch. The client saw explosive growth throughout the critical fourth quarter. During the Thanksgiving weekend, Overstock.com saw a 156% increase in sales over the prior year. For the 4th quarter, Overstock.com beat Wall Street estimates by thirty million dollars (1/28/04) and

has credited much of their success to the marketing initiatives.

Overstock.com attracted 744,000 new customers during the fourth quarter of 2003. In addition, their sales increased from $41.5 million in Q4 2002 to $123.2 million in Q4 2003. The media campaign was a very significant factor in the growth. Overstock.com and Ocean Media continue to experience success through offline media initiatives.

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