Media Buying

Once Ocean Media has developed a media campaign founded on a foundation of a client’s sales objectives and research the plan is put into action.  Based on market conditions and clients goals we determine how to purchase the most efficient media buy for our clients.  Our buys use a combination of tactics that include upfront, scatter and remnant.

After constructing and negotiating our client's media plan, we diligently measure and optimize the buy using performance data to quantify current media effectiveness and provide straightforward insight into how our clients can significantly improve their CPA.

Ocean Media plans and buys the following media channels:

National cable television

National broadcast television

Local broadcast television

Local cable television

Network radio

Local radio

Interactive

Print—magazines and newspapers

Out of home