The 2022 Upfront presentations have now wrapped up, which means the 2022 Upfront negotiations have officially begun. Ocean Media’s Dave Coleman, senior vice president of strategy and development, shared some of the priorities and takeaways from the 2022 Upfront/Newfront season with NextTV as $20 billion dollars’ worth of media budgets are negotiated over the next few months. You can read the post on NextTV’s Broadcasting+Cable blog.
