Rakuten is an online shopping platform that partners with thousands of merchants across all categories, offering members discounts and cash back on their purchases.
Rakuten is an online shopping platform that partners with thousands of merchants across all categories, offering members discounts and cash back on their purchases.
Q4 is peak seasonality for Rakuten due to holiday gift-giving and Cyber 5 deals. With virtually every retailer offering their best sales of the year, Rakuten’s main objective was to boost sign-ups by stacking cash back on top of the excellent deals provided by their partners, allowing their members maximum savings.
While Rakuten targets diverse audiences, its key audience is young millennial women. Ocean Media was tasked to reach young millennial women who may not be familiar with the brand and drive them to Rakuten’s site.
Needing to stand out against the competition and their holiday deals, Ocean Media capitalized on the effectiveness of podcasts in reaching the young millennial woman demographic. A targeted audio campaign was launched and spanned 64 podcasts and six addressable buys. Twenty-four new shows were introduced, aligning with the crucial holiday cyber period.
Podcasts were strategically chosen due to their 1-to-1 targeting, efficient copy testing, robust tracking capabilities, and alignment with where the audience is spending their time.