Ocean Media Asks: Who is the inspirational woman in your life?
In celebration of International Women’s Day, we asked our Ocean Media colleagues to recognize a woman in their life who helped guide, mentor, or inspired their career path, or played a pivotal role in where they are today. It could be a boss, a co-worker, a teacher, a parent, a community leader, etc. Here are […]
Ocean Media Asks: What Is Your All-Time Favorite Super Bowl Ad?
One of the great aspects of the Super Bowl is there is something for everyone. Whether you are a football fan, TV viewer, or enjoy the spectacle of a live event from your couch or at a party, America’s biggest unofficial holiday brings eyeballs to screens like no other. And since advertising (and oh yeah, […]
Mastering the FAST Lane: Why Free Ad-Supported TV Deserves Your Ad Spend in 2024
Free ad-supported TV (FAST) has continually risen over the years to compete with major subscription streaming platforms for viewers. In 2023, it reached over 100 million viewers, and recent data suggests it will continue to grow. FAST channels stand out due to their natural allure for consumers—particularly during times of economic uncertainty, where free content […]
Ocean Media’s Jay Langan Explains Why TV Tentpole Ad Buys Are Worth It
Jay Langan, CEO of Ocean Media discusses the key benefits of TV tentpole ad buys and why clever creative in the right placement not only provides buzz for the brand but has the potential to become immortal online. “Linear TV is still quite a powerful advertising platform for live sports and tentpole events such as […]
Ocean Media’s Kevin Telkamp Explains Why Buyers Should Use Bid Shading in Advertising Week
Bid shading has emerged as a pivotal feature in programmatic advertising, offering buyers the ability to strategically influence bid prices using historical and predictive data. In this article, Kevin Telkamp, VP, Media Operations at Ocean Media explores the dynamics of bid shading, examining its impact on both the buy and supply sides of the programmatic […]
How Implicit Bias Affects Advertising and What Brands Can Do About It
We all possess both positive and negative biases, many of which operate subconsciously, influencing our actions without our awareness. However, what occurs when these unconscious biases seep into advertising? This can occur in different ways. One of the most common is through the creative messaging in advertising campaigns. This includes issues like a lack of […]
Media lessons learned for 2024
Jay Langan, CEO of Ocean Media spoke to Campaign US about some of the major challenges and shifts confronting media planning and buying in 2023 and how those lessons can be applied in the new year. As we head into Q4, high interest rates, inflation, and the lingering effect of strikes are predicted to impact […]
Ocean Media Hires Matthew Aronowitz in Data Science Role
HUNTINGTON BEACH, Calif.—(September 22, 2023)–Ocean Media, the largest independent media agency on the West Coast, has hired Matthew Aronowitz as VP, Data Science and Marketing Technology, effective immediately. He was most recently a senior data scientist at BSE Global where he worked on applied machine learning, data science, and strategy across the Brooklyn Nets, New […]
Recap: Top Vendors Present at Ocean Media’s Inaugural OOH Media Days
In 2023, the US digital out-of-home (DOOH) advertising sector accounts for a substantial 31.4% of the overall out-of-home (OOH) ad spend according to eMarketer. This recovery comes on the heels of a dip caused by the pandemic. Impressively, the US DOOH spending is expected to reach a substantial $2.87 billion this year, and forecasts anticipate […]