Ocean Media assists Priceline with 2023 Cannes Bronze Lion Award
Priceline won a Bronze Lion for their “Go to Your Happy Price” Super Bowl Campaign at the 2023 Cannes Lions International Festival of Creativity. The award was to recognize Priceline’s achievement in the “Best Use of Social Commerce”. Ocean Media was a part of the team of media partners that worked to create and execute […]
Ocean Media Wins Award at 2023 Cynopsis MEASURE UP! Awards
Ocean Media is excited to share that we have won the award for The Best Use of Data in Planning and Buying at the Measure Up! Awards hosted by Cynopsis. Our submission was based on the leveraging of data science to integrate telecast level demographic data and performance data from our media attribution program (MAP) into […]
Ocean Media Set Up For Growth in 2023
Ocean Media, the leading Independent media-buying agency, has capped off another banner year in 2022 with a number of new client wins and is set up for growth in 2023 with several key new hires and the promotion of three senior executives. The agency had a strong new-business year, adding seven accounts to its roster […]
Predicting the Top Trends in Media for 2023
What will people be talking about and adjusting to throughout the year? The new year is ushering in fresh opportunities and carryover challenges in the media landscape. Many are continued trends from the past couple of years around data privacy and measurement. Read the full article on NextTV.com: Ocean Media’s Dave Coleman on his 2023 […]
Using Data for Long-term Strategy as an Independent Media Agency
As one of the largest independent media agencies on the west coast, Ocean Media has seem tremendous growth over the past decade. Digiday recently interviewed Jay Langan, CEO of Ocean Media, to learn what has helped fuel that growth, how using data as part of the media strategy contributed, and how Ocean has managed to […]
Ocean Fest 2022!!
The inaugural Ocean Fest was a huge success as employees were flown in from around the United States to have two days of fun and bonding capped off with an evening at the Aquarium of the Pacific in Long Beach.
Netflix and Ads Are a Win, Win
Jared Lake, SVP and Head of Media Investments at Ocean Media, shares in Advertising Week why advertising on Netflix is a good thing for both advertisers and viewers.
Top-Line Growth in Today’s Crowded Video Landscape
Ocean Media’s Jared Lake recently presented a case study at MediaPost’s Search and Performance Insider Summit about launching a brand campaign across multiple platforms and why certain channels didn’t make the cut.
2022 Upfronts: Priorities from Both Sides of the Negotiating Table
The 2022 Upfront presentations have now wrapped up, which means the 2022 Upfront negotiations have officially begun. Ocean Media’s Dave Coleman, senior vice president of strategy and development, shared some of the priorities and takeaways from the 2022 Upfront/Newfront season with NextTV as $20 billion dollars’ worth of media budgets are negotiated over the next […]
The State of OTT: What Advertisers Need To Know
Today, millions of Americans prefer to stream shows, movies, and other content via over-the-top media (OTT) thanks to the lower costs and wide range of choices — there’s truly something for everyone. In fact, according to Business Wire, the OTT market is expected to more than double to $194 billion by 2025. Here’s a look at […]