Is Podcast Media Buying Worth It? What Every CMO Should Know
Podcasts are gaining popularity, and more brands are advertising on this relatively new medium. According to the Podcast Industry Report, podcast listeners will increase 6.1% year-over-year (YoY) to 125 million between 2021 and 2022. The podcast industry is projected to reach $94.88 billion by 2028. Podcast audiences are not only large and growing. They also […]
Proven Strategies to Raise Your Super Bowl Advertisement ROI
With more than 90 million viewers in the U.S. alone, the Super Bowl has been the biggest night for advertisers for decades. But with advertising rates climbing to $6.5 million for a 30-second Super Bowl commercial cost in 2022 (up from $6.0 million in 2021), brands must do everything they can to get the most return on their […]
Takeaways From CES 2022
Ocean Media virtually attended CES this year and there were several topics that will have an impact our clients’ business. One of the biggest was the Metaverse and how will Zuckerberg’s avatar future impact agencies and clients. Nobody has a definitive answer as there isn’t much known about the Metaverse at this point. During an […]
Ocean Media Lands iTrust Capital Account
Win pushes agency into crypto vertical and caps 2021 as best growth year in its 25-year history. HUNTINGTON BEACH, Calif. — (January 31, 2022) – Ocean Media, the leading Independent media-buying agency, has extended its capabilities into the crypto vertical after winning iTrust Capital after a review, for its seventh win of 2021. iTrust Capital […]
See How Ocean Media Uses First-Party Data for Better CTV Targeting
Digital advertising was significantly impacted with the rollout of iOS 14.5 in 2021 and is poised to experience a similar disruption with Google beginning to phase out cookies in 2022. Jared Lake, Ocean Media’s SVP, Head of Media Investments, recently spoke with Beet.TV about how brands can leverage their own first-party data, especially in CTV […]
Rakuten Brings the ChaChing to the Holidays
Ocean Media is excited to be a part of the great work being done by the team at Rakuten Rewards as they continue growing the Rakuten brand across linear TV, streaming, and digital platforms with their new “12 Days of ChaChing” holiday campaign. Read about the new campaign and other marketing initiatives being launched in MediaPost’s […]
Attribution Modeling: MTA vs. MMM
By Annmarie Turpin SVP Analytics, Ocean Media In the eternal quest to answer performance marketing’s most burning question – which marketing channels drive the highest ROI – the prevailing approaches fall in to one of two camps: multi-touch attribution or media mix modeling. Diametrically opposed in approach (bottom up vs. top down), each approach brings […]
The State of OTT Viewership
“Over-the-top” (OTT) viewing has been a growing trend the past few years; steadily the number of people and households watching streaming services has increased. In early 2020 when COVID and the resulting quarantines hit, more people than ever had the time and access to watch streaming content. The total reach of OTT rose 19.2% among […]
Social Media Platforms Analysis – Part I
In this two-part series, we will be analyzing how the social media landscape has changed over the past 18 months both from an audience perspective, as well as learning about how these platforms are enticing users and content creators to maintain the platform relevance and drive usage. In this first part, we’ll be looking at: […]
2020 vs. 2019: A Look at Changes in National TV Ad Spending by Industry
Overall national TV spends were down 8% in 2020 when compared to 2019. This represents about $4B less in linear TV spend than the previous year, with about three quarters of that loss coming from just two categories!