Vroom is Going to the Super Bowl!
Our media buying client Vroom will be making its Super Bowl debut with their “No Pain” 30-second spot. The ad showcases how Vroom has turned the used-car buying industry upside down by making trips to a dealership a thing of the past. This also marks the second year in a row Ocean Media has purchased […]
Audio Landscape for 2021
Audio consumption patterns are continuing to shift as younger consumers gravitate towards digital streaming and podcasts.
Expected Advertising Trends for 2021
As we head into 2021 there is more uncertainty than usual about what trends to expect in the coming year. That said, many of the current trends we see in the advertising landscape were being established well before COVID, and are now accelerating because of the current environment. Something we expect to continue as we […]
2020 Election Viewership Recap
Like the rest of 2020, the elections were a wild ride for everyone. Take a look at the deck below for statistics about the 2020 elections, viewership trends, and network performance. Election viewership 2020 from David Coleman
An Update on Streaming Services
Network groups are consolidating their portfolio of content into one streaming platforms, giving us new platforms such as Discovery+ and Paramount+.
Are You Ready for Some Cable News?
What happens when you combine a global pandemic and a hotly contested, polarizing, presidential election? Incredibly high cable TV news viewership as “news” becomes our country’s new hit reality TV show. In looking across all cable news networks, Nielsen ratings have soared both year over year as well as compared to previous presidential election years […]
Redefining the Holiday Shopping Season
The 2020 Holiday shopping season will likely see continued shifts in consumer spending from in-store to online, as well as retailers launching “Black Friday” sales earlier than past Q4s. While we have seen similar trends in previous years—the impacts of COVID-19 will accelerate these changes. Below are some trends that we anticipate will have impacts […]
Lights! Camera! and Some Action!
COVID has pushed all industries into a new normal, and TV production is no exception. During the months of April, May, and into June, production came to a near standstill as companies determined how they would operate while still maintaining safety in the workplace. There are several new precautions that have been put in place […]
Why NFL Week One Ratings Were Down
NFL ratings for week 1 were down between 10%-15% vs. last year for most games. Bear in mind, the NFL is still drawing massive numbers. For instance, the NBC Sunday Night Football broadcast was down 15% year over year, but it still drew nearly 19 million viewers and easily won the night as the most […]
Connected TV (CTV) Usage Update
According to the latest data from comScore’s CTV study, average Connected TV usage increased to more than 3 hours per day for households in Q2 2020. A big part of this was likely due to the COVID-19 pandemic which has led to an overall increase in TV and Video consumption. Time Spent using streaming-only services […]