Q4 Political Ad Landscape
Election season is coming and political advertisers are beginning to ramp up their budgets as they prepare to spend heavily over the next couple of months.
The Return of Live Sports
Sports are back! The experience may look different, but many sports are coming back for an abbreviated season, making for a very welcome TV and video watching this summer and fall. Here are slides highlighting the viewership patterns we have seen over the past few weeks. Sports Viewership from David Coleman
Care.com Tackles Getting Dirty Together
Our client Care.com was able to meet the moment with this great example of how producing relevant content in a timely fashion can positively impact a business. Using a home video format showcasing numerous families, the creative is instantly relatable and accurately reflects the new reality facing many American families. The challenges represented in the […]
Rakuten Racks Up ABBI Awards
Rakuten racked up the wins Monday night at the Gabbcon 2019 ABBI AWARDS in Beverly Hills, with their recent media campaign that ran early in 2019. It launched during the 2019 Super Bowl, the most watched TV event of the year, with a teaser ad featuring a machine rewarding people with cash for pronouncing “RAK-uh-ten” correctly. […]
Infographic: Is Advertising During Live Events Worth It?
Is the high price tag of advertising during premium live TV events (think Superbowl) worth the premium cost? Premium Live TV Events, such as major live sporting events, enable marketers to tap into a highly captive and engaged audience – presenting a huge opportunity. We’ve created this infographic to help visualize that when placement is […]
Realtor.com Integration in “The Real”
Check out Realtor.com’s integration in “The Real” where Jennifer Farrell shares her advice on being a first-time homebuyer. Whether you’re buying, selling or just looking for home and neighborhood insights, realtor.com puts you in control of your own home journey and empowers you to make smart, confident decisions every step of the way.
CarGurus Launches New “My Car, My Deal” Brand Campaign
We are excited to help our partner, CarGurus, in launching their new campaign “My Car, My Deal” inspired by what CarGurus users said about how the site helped them find a great deal on a vehicle. This campaign will consist of three commercials: “Shopping with confidence,” “Steve wants a car,” and “The less painful way.” […]
BetMGM Taps Ocean Media as AOR
BetMGM, the newly launched online/mobile sports betting platform of Roar Digital, LLC, has selected Ocean Media to handle media planning and buying duties. In January, MGM GVC Interactive LLC, the Jersey City, N.J.-based sports betting and online gaming joint venture owned by MGM Resorts International and GVC Holdings Plc, rebranded as Roar Digital. The company is […]