Rakuten is a leading shopping rewards program that offers Cash Back, deals and rewards from thousands of consumers’ favorite brands across a wide range of categories including apparel, health and beauty, dining, grocery, travel, on-demand services, subscription boxes and more.
After Rakuten acquired Ebates, the company needed to undertake an extensive corporate rebranding to establish a footprint in North America. Despite being a firmly established brand overseas, Rakuten had little to no brand recognition in the United States (8% aided and 0% unaided awareness). Rakuten tasked Ocean Media to create a media strategy to increase awareness of the Rakuten name, drive consumers to their site and make Rakuten synonymous with cash-back shopping.
Ocean Media utilized cross-channel media planning tools to develop a ubiquitous, multi-touchpoint strategy to drive maximum reach and connect with Rakuten’s key targets and high-value, savvy online shoppers.
With the media landscape continuing to evolve and product purchasing trends shifting by demographic group, the integrated launch campaign was built to closely mirror the media consumption patterns of our targets.
