Omnichannel vs. Multichannel Media Strategy: Which is Best for Your Brand?
Consumers are more connected than ever in today’s media landscape, moving across social media platforms, connected TV, mobile apps, and many more. To capture their attention and loyalty, brands need to break free from traditional, siloed marketing tactics and adopt a unified media strategy. The most common media strategies brands employ are between multichannel and […]
Netflix’s High-Stakes Gamble: A Christmas Day Showdown Could Determine Its Viability as a Sports Streamer
To say that Netflix’s recent foray into live sports with the Mike Tyson and Jake Paul fight was a mixed bag might be the most optimistic take one could come away with. On one hand, Netflix produced the most-streamed sporting event ever. On the other, the seven-fight card was marred by technical trouble, including buffering, […]
Google Keeps Third-Party Cookies: Implications for Marketing Strategy
After repeatedly delaying its plans, including a scheduled elimination in 2025, Google has now abandoned its efforts to phase out third-party cookies. Instead, they’ll introduce a system where users have more control over their online tracking. This unexpected shift marks a significant turning point in the ongoing battle between privacy and personalization. While the industry […]
Measuring Marketing Success: A Multi-Approach Strategy for Attribution
Download our latest whitepaper, ‘Navigating the Attribution Maze: A Better Approach to Marketing Measurement’ now for free! Year after year, measurement solutions consistently rank among the top business priorities in any marketing category. This is because every performance-driven brand in advertising shares the challenge of identifying the right questions to ask and acquiring the necessary […]
Direct vs. Programmatic: Which Video Media Buying Strategy is Right for Your Brand?
In today’s competitive landscape, maximizing the return on ad spend is paramount for brands. Video advertising offers immense potential, but navigating the complex array of media buying strategies can be overwhelming, and without a strategic approach, can be a costly gamble. With countless platforms, formats, and targeting options available, selecting the right video media buying […]
Athletes, Apps, and Ads: A Look at the 2024 Olympics TV Advertising Landscape
As the Olympic games start this week, brands are gearing up to capitalize on this global spectacle’s massive viewership and engagement opportunities. The Olympics aim to draw record viewership between their broadcast and new streaming features that will debut this year. Fans are already showing excitement for the games, as evidenced by a 24% increase […]
4 CTV Trends We’ve Seen Take Shape in 2024
Connected TV is booming in 2024. Viewership is high, advertising opportunities are increasing, and new tech is rolling out to bring the viewer closer to purchase. This year, we have seen a wave of innovation, with trends like shoppable ads, co-viewing measurement, and ad-supported tiers taking center stage. Here, we dive into four trends shaping […]
3 Political Ad Trends to Expect for Election 2024
As the calendar flips to the summer months, we gradually approach the months-long general election cycle that will inevitably saturate television commercials, social media platforms, and news outlets. And there are already significant developments that are taking shape that will affect the advertising landscape. Political spending is expected to be higher than in previous elections, […]
Surviving the Streaming Surge: How Linear TV Still Holds Value
Linear TV is facing a double threat: a shrinking audience and a content exodus. With viewers flocking to streaming platforms and premium shows migrating away from traditional cable, the landscape for linear TV has changed dramatically. But is linear TV nearing extinction as some media outlets have made it out to be? Not quite. Linear […]
Third-Party Cookie Delay: Don’t Wait to Build a Privacy-First Data Strategy
After years of delays, Google is once again calling out the punter to tackle third-party cookie deprecation another day. In what was thought of as a bold move to let brands and advertisers know it was serious, Google phased out 1% of third-party cookies in Chrome at the start of 2024. But alas, Google announced […]