Data Science & Measurement by Ocean Media

Data
Science &
Measurement

Turning data into actionable insights that
fuel your growth.

Media as Science, Results Our Obsession

Our performance isn't a promise, it's a process we engineer everyday.

Holding media accountable to performance standards has been on Ocean Media hallmark for over 15 years with measurement, data, and technology foundational to our strategy.

Our sophisticated technology platform powers precision analytics that supercharge media investments, delivering measurable business results – don’t outspend, outsmart.

Quick, Collaborative, and Transparent Decision Making

Full access to near real-time performance dashboards keep you informed every step of the way.

Our Approach

Data

Data is the lifeblood of everything we do—and we're greedy for it. As a data-first agency, we layer qualitative and quantitative insights from first and third-party sources, each dataset adding a new lens to decode performance and unlock hidden opportunities. Every media negotiation, performance optimization, and strategic pivot is powered by our insatiable appetite for understanding what drives results. Our ever-expanding data library captures the full spectrum of media intelligence from ratings and delivery metrics to audience behavior, pricing dynamics, program preferences, and response patterns which fuel our analytics engine.

Precision Analytics

Our team brings decades of marketing analytics expertise paired with rigorous training, intellectual curiosity, and an uncommon passion for measurement. Whether we're forecasting market shifts, unraveling complex attribution, spotting emerging patterns, or weighing true cost and lasting value, media investments are made quickly and confidently.

Advanced Tech Platform

Our unified platform integrates planning, buying, data, and analytics into a single intelligence ecosystem that delivers centralized insights and streamlined execution. Clients gain 24/7 access to comprehensive performance intelligence, including granular metrics, viewership patterns, predictive trends, and optimization opportunities driving continuous improvement and superior outcomes across the entire media lifecycle.

Data
Data is the lifeblood of everything we do—and we're greedy for it. As a data-first agency, we layer qualitative and quantitative insights from first and third-party sources, each dataset adding a new lens to decode performance and unlock hidden opportunities. Every media negotiation, performance optimization, and strategic pivot is powered by our insatiable appetite for understanding what drives results. Our ever-expanding data library captures the full spectrum of media intelligence from ratings and delivery metrics to audience behavior, pricing dynamics, program preferences, and response patterns which fuel our analytics engine.
Precision Analytics
Our team brings decades of marketing analytics expertise paired with rigorous training, intellectual curiosity, and an uncommon passion for measurement. Whether we're forecasting market shifts, unraveling complex attribution, spotting emerging patterns, or weighing true cost and lasting value, media investments are made quickly and confidently.
Advanced Tech Platform
Our unified platform integrates planning, buying, data, and analytics into a single intelligence ecosystem that delivers centralized insights and streamlined execution. Clients gain 24/7 access to comprehensive performance intelligence, including granular metrics, viewership patterns, predictive trends, and optimization opportunities driving continuous improvement and superior outcomes across the entire media lifecycle.

DATA SCIENCE & MEASUREMENT

Core Services

Superior results

Take their word

Ocean Media has been a key partner over the past two decades. Their data driven media approach allows us to execute strategic and efficient media buys. We are very proud of what has been accomplished together since Priceline’s launch in 1998.

Ocean Media’s team has been absolutely, core to our success. They understand our business and our ambition, the hyper-competitive media market in our category, and the complexity of managing what is a different customer proposition in every state.

In an ever-changing media landscape, we were thrilled Ocean Media manages our business with collaborative cross functional media experts, allowing us to tap into different skills sets to deliver innovative omnichannel marketing solutions.

I’ve never purchased broadcast like this before. Ocean wraps the fundamentals of smart media planning with spot-level performance to optimize spend. We’re continuously testing creative, daypart, network, and programming. Start with a target, and let performance and analytics drive the optimization. Incredible!

I’ve worked with the team at Ocean Media for over ten years, bringing them from one brand to the next. They are true business partners who bring strategic and performance rigor to our brand building. The team constantly analyzes our buys and brings forward new opportunities to ensure every dollar is working as hard as possible to meet our objectives. We respect and challenge each other and the result has been a great partnership that’s helped build high performing brands.

Ocean Media continues to be an innovator in the Connected TV space with The Trade Desk. Data and measurement are the lifeblood of an Ocean Media campaign. They have done an amazing job bringing together network inventory and data insights to improve campaign performance on The Trade Desk.

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Data Science & Measurement by Ocean Media