Data Science & Measurement by Ocean Media

Data
Science &
Measurement

Turning data into actionable insights that
fuel your growth.

Actionable Insights from a wealth of data

Our expertise comes from decades of experience analyzing advertising campaigns.

While other agencies are riding the wave of momentum towards data-driven solutions and scrambling to assemble analytics and technology infrastructures, Ocean Media was founded on this principle. We’ve combined our extensive data sets with machine learning to deploy end-to-end data and analytics solutions.

Better decisions faster

Full access to near real-time performance dashboards keep you informed every step of the way.

Our Approach

Data

As a data-first agency, we effectively leverage qualitative and quantitative first and third-party data in media negotiations, performance improvements, and strategic shifts. We continue to grow a vast data library on ratings, delivery, reach, response, pricing, program genre, and audience segmentation. Our relationships with data providers, publishers, and clients align with the latest privacy mandates.

Analytics

Our expertise in data science gives our clients an advantage in forecasting, attribution, monitoring patterns, identifying meaningful changes, and properly evaluating cost vs value—all aimed at making faster, more strategic media investments.

Advanced Technology

Our data cloud and automated analytics platform allows clients 24/7 access to detailed performance metrics, viewership information and trends. Our on-demand dashboards and APIs help inform and improve media buys, optimizations, and future recommendations.

Data
As a data-first agency, we effectively leverage qualitative and quantitative first and third-party data in media negotiations, performance improvements, and strategic shifts. We continue to grow a vast data library on ratings, delivery, reach, response, pricing, program genre, and audience segmentation. Our relationships with data providers, publishers, and clients align with the latest privacy mandates.
Analytics
Our expertise in data science gives our clients an advantage in forecasting, attribution, monitoring patterns, identifying meaningful changes, and properly evaluating cost vs value—all aimed at making faster, more strategic media investments.
Advanced Technology
Our data cloud and automated analytics platform allows clients 24/7 access to detailed performance metrics, viewership information and trends. Our on-demand dashboards and APIs help inform and improve media buys, optimizations, and future recommendations.

DATA SCIENCE & MEASUREMENT

Core Services

Superior results

Take their word

Ocean Media has been a key partner over the past two decades. Their data driven media approach allows us to execute strategic and efficient media buys. We are very proud of what has been accomplished together since Priceline’s launch in 1998.

Ocean Media’s team has been absolutely, core to our success. They understand our business and our ambition, the hyper-competitive media market in our category, and the complexity of managing what is a different customer proposition in every state.

In an ever-changing media landscape, we were thrilled Ocean Media manages our business with collaborative cross functional media experts, allowing us to tap into different skills sets to deliver innovative omnichannel marketing solutions.

I’ve never purchased broadcast like this before. Ocean wraps the fundamentals of smart media planning with spot-level performance to optimize spend. We’re continuously testing creative, daypart, network, and programming. Start with a target, and let performance and analytics drive the optimization. Incredible!

I’ve worked with the team at Ocean Media for over ten years, bringing them from one brand to the next. They are true business partners who bring strategic and performance rigor to our brand building. The team constantly analyzes our buys and brings forward new opportunities to ensure every dollar is working as hard as possible to meet our objectives. We respect and challenge each other and the result has been a great partnership that’s helped build high performing brands.

Ocean Media continues to be an innovator in the Connected TV space with The Trade Desk. Data and measurement are the lifeblood of an Ocean Media campaign. They have done an amazing job bringing together network inventory and data insights to improve campaign performance on The Trade Desk.

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Data Science & Measurement by Ocean Media