Preparing For a TikTok Ban: Exploring Alternatives with a Proactive Social Strategy
The potential ban on TikTok has sent ripples across its vast user base, impacting various stakeholders in distinct ways. For users, the potential loss of access to this immensely popular platform signifies more than just a void in entertainment—it’s a rupture in their social fabric, severing ties and interactions with friends and communities. Content creators, […]
Uneven Playing Field: Why Your Sports Media Buying Strategy Matters More Than Ever
In recent years, the world of sports broadcasting and advertising has undergone a significant transformation, marked by shifting viewership patterns, and a surge in streaming services competing with traditional media companies for rights to broadcast content. The ripple effects of these changes are now shaping the future of sports rights deals, creating new challenges and […]
Ocean Media Asks: What Is Your All-Time Favorite Super Bowl Ad?
One of the great aspects of the Super Bowl is there is something for everyone. Whether you are a football fan, TV viewer, or enjoy the spectacle of a live event from your couch or at a party, America’s biggest unofficial holiday brings eyeballs to screens like no other. And since advertising (and oh yeah, […]
Mastering the FAST Lane: Why Free Ad-Supported TV Deserves Your Ad Spend in 2024
Free ad-supported TV (FAST) has continually risen over the years to compete with major subscription streaming platforms for viewers. In 2023, it reached over 100 million viewers, and recent data suggests it will continue to grow. FAST channels stand out due to their natural allure for consumers—particularly during times of economic uncertainty, where free content […]
The 4 Biggest Takeaways from CES 2024
It’s been said that there is something for everyone at the Consumer Electronics Show (CES). And it’s true, especially if you’ve been following the latest developments in media and advertising. Once again, CES 2024 showcased groundbreaking developments and revealed trends that will shape the landscape in the coming year and beyond. From the evolution of […]
Ocean Media’s Kevin Telkamp Explains Why Buyers Should Use Bid Shading in Advertising Week
Bid shading has emerged as a pivotal feature in programmatic advertising, offering buyers the ability to strategically influence bid prices using historical and predictive data. In this article, Kevin Telkamp, VP, Media Operations at Ocean Media explores the dynamics of bid shading, examining its impact on both the buy and supply sides of the programmatic […]
Podcast Media Buying: What’s the right strategy for your advertising?
By Kristen Coseo and Ally Kandel We’ve discussed why your brand needs to embrace podcast advertising and diversify spending into the medium. Let’s say you’ve made the case for investment and are allocating budget towards podcasts, now what? Podcast advertising isn’t as simple as looking at Apple’s Top 100 and spending your ad money on […]
Media lessons learned for 2024
Jay Langan, CEO of Ocean Media spoke to Campaign US about some of the major challenges and shifts confronting media planning and buying in 2023 and how those lessons can be applied in the new year. As we head into Q4, high interest rates, inflation, and the lingering effect of strikes are predicted to impact […]