Jay Langan, CEO of Ocean Media spoke to Campaign US about some of the major challenges and shifts confronting media planning and buying in 2023 and how those lessons can be applied in the new year.
As we head into Q4, high interest rates, inflation, and the lingering effect of strikes are predicted to impact businesses well into 2024, but the industry is better prepared to test, learn, identify new opportunities, and respond quickly to economic uncertainties.
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