Ocean Media is excited to share that we have won the award for The Best Use of Data in Planning and Buying at the Measure Up! Awards hosted by Cynopsis. Our submission was based on the leveraging of data science to integrate telecast level demographic data and performance data from our media attribution program (MAP) into a linear TV planning tool that generates specific target audiences across 30 demographic market breaks.
See the full list of award winners here: https://www.cynopsis.com/events/measurement-data-awards-2023/