Jay Langan, CEO of Ocean Media discusses the key benefits of TV tentpole ad buys and why clever creative in the right placement not only provides buzz for the brand but has the potential to become immortal online.

“Linear TV is still quite a powerful advertising platform for live sports and tentpole events such as awards shows. The reasons are simple: ratings, cultural relevance via social media, and the ripple effect for days or even months after the fact in the form of user-generated shareable content (tweets, posts, hashtags and memes).”

Check out the complete guest article on Broadcasting & Cable by clicking here: https://www.nexttv.com/blogs/why-tv-tentpole-ad-buys-are-worth-it-bc-guest-blog