Strategy & Insights by Ocean Media
Strategy & Insights
Creating purposeful, targeted media
strategies to boost your sales.
Assumptions should be a thing of the past
The best strategies are built by diving deep into a sea of data, uncovering our partners’ most valuable customers.
We marry numerous 1st and 3rd-party data sources with past client learnings to find the right audience, channel, and content to grow your sales.
Demographics
Behavioral
Interests
Household Income
Platforms Used
Devices Used
Transactional
Search / Intent
Strategy & Insights
Core Services
Audience Development
Determine scale.
Machine Learning Performance Inputs
Automate analytics models.
Advanced Customer Segmentation
Uncover LTV cohorts.
Media Consumption Patterns
Build reach and frequency.
Content and Platform Analysis
Target acquisition environments.
Industry and Competitive Trends
Spot opportunities.
Take their word
Take their word
Ocean Media has been a key partner over the past two decades. Their data driven media approach allows us to execute strategic and efficient media buys. We are very proud of what has been accomplished together since Priceline’s launch in 1998.
Brett Keller
CEO, Priceline
Ocean Media’s team has been absolutely, core to our success. They understand our business and our ambition, the hyper-competitive media market in our category, and the complexity of managing what is a different customer proposition in every state.
Matt Prevost
Chief Revenue Officer, BetMGM
In an ever-changing media landscape, we were thrilled Ocean Media manages our business with collaborative cross functional media experts, allowing us to tap into different skills sets to deliver innovative omnichannel marketing solutions.
Cheryl DeGrasse
Vice President of Acquisition & Retention, Purple.com
I’ve never purchased broadcast like this before. Ocean wraps the fundamentals of smart media planning with spot-level performance to optimize spend. We’re continuously testing creative, daypart, network, and programming. Start with a target, and let performance and analytics drive the optimization. Incredible!
Aron North
CMO, Mint Mobile
I’ve worked with the team at Ocean Media for over ten years, bringing them from one brand to the next. They are true business partners who bring strategic and performance rigor to our brand building. The team constantly analyzes our buys and brings forward new opportunities to ensure every dollar is working as hard as possible to meet our objectives. We respect and challenge each other and the result has been a great partnership that’s helped build high performing brands.
Rachel Mahoney
CMO, Shutterstock
Ocean Media continues to be an innovator in the Connected TV space with The Trade Desk. Data and measurement are the lifeblood of an Ocean Media campaign. They have done an amazing job bringing together network inventory and data insights to improve campaign performance on The Trade Desk.
Tim Sims
CRO, The Trade Desk
