Ocean Media’s Kevin Telkamp Explains Why Buyers Should Use Bid Shading in Advertising Week
Bid shading has emerged as a pivotal feature in programmatic advertising, offering buyers the ability to strategically influence bid prices using historical and predictive data. In this article, Kevin Telkamp, VP, Media Operations at Ocean Media explores the dynamics of bid shading, examining its impact on both the buy and supply sides of the programmatic […]
Podcast Media Buying: What’s the right strategy for your advertising?
By Kristen Coseo and Ally Kandel We’ve discussed why your brand needs to embrace podcast advertising and diversify spending into the medium. Let’s say you’ve made the case for investment and are allocating budget towards podcasts, now what? Podcast advertising isn’t as simple as looking at Apple’s Top 100 and spending your ad money on […]
How Implicit Bias Affects Advertising and What Brands Can Do About It
We all possess both positive and negative biases, many of which operate subconsciously, influencing our actions without our awareness. However, what occurs when these unconscious biases seep into advertising? This can occur in different ways. One of the most common is through the creative messaging in advertising campaigns. This includes issues like a lack of […]
Diversifying Ad Spending: Why Brands Need to Embrace Podcast Advertising
If it seems like a new podcast series drops every day, it may not be your imagination and closer to reality than hyperbole. That’s a welcome development if you are an advertiser who is looking for a new avenue to broadcast your message. As the space continues to mature, brands that embrace podcast advertising strategically […]
Media lessons learned for 2024
Jay Langan, CEO of Ocean Media spoke to Campaign US about some of the major challenges and shifts confronting media planning and buying in 2023 and how those lessons can be applied in the new year. As we head into Q4, high interest rates, inflation, and the lingering effect of strikes are predicted to impact […]
Ocean Media Hires Matthew Aronowitz in Data Science Role
HUNTINGTON BEACH, Calif.—(September 22, 2023)–Ocean Media, the largest independent media agency on the West Coast, has hired Matthew Aronowitz as VP, Data Science and Marketing Technology, effective immediately. He was most recently a senior data scientist at BSE Global where he worked on applied machine learning, data science, and strategy across the Brooklyn Nets, New […]
Recap: Top Vendors Present at Ocean Media’s Inaugural OOH Media Days
In 2023, the US digital out-of-home (DOOH) advertising sector accounts for a substantial 31.4% of the overall out-of-home (OOH) ad spend according to eMarketer. This recovery comes on the heels of a dip caused by the pandemic. Impressively, the US DOOH spending is expected to reach a substantial $2.87 billion this year, and forecasts anticipate […]
TV/OTT Media Strategy: Brand Building vs. Performance
A growing trend among performance marketers, predominantly e-commerce businesses, is their reevaluation of the role of linear television, and by extension, over-the-top (OTT,) in their channel mix strategy. Traditionally, performance marketers have considered linear TV and OTT as acquisition channels that supply mass reach and scale and evaluated their efficacy against a cost-per-acquisition goal or […]
Ocean Media assists Priceline with 2023 Cannes Bronze Lion Award
Priceline won a Bronze Lion for their “Go to Your Happy Price” Super Bowl Campaign at the 2023 Cannes Lions International Festival of Creativity. The award was to recognize Priceline’s achievement in the “Best Use of Social Commerce”. Ocean Media was a part of the team of media partners that worked to create and execute […]
Ocean Media Wins Award at 2023 Cynopsis MEASURE UP! Awards
Ocean Media is excited to share that we have won the award for The Best Use of Data in Planning and Buying at the Measure Up! Awards hosted by Cynopsis. Our submission was based on the leveraging of data science to integrate telecast level demographic data and performance data from our media attribution program (MAP) into […]