Ocean Media Set Up For Growth in 2023
Ocean Media, the leading Independent media-buying agency, has capped off another banner year in 2022 with a number of new client wins and is set up for growth in 2023 with several key new hires and the promotion of three senior executives. The agency had a strong new-business year, adding seven accounts to its roster […]
Predicting the Top Trends in Media for 2023
What will people be talking about and adjusting to throughout the year? The new year is ushering in fresh opportunities and carryover challenges in the media landscape. Many are continued trends from the past couple of years around data privacy and measurement. Read the full article on NextTV.com: Ocean Media’s Dave Coleman on his 2023 […]
Using Data for Long-term Strategy as an Independent Media Agency
As one of the largest independent media agencies on the west coast, Ocean Media has seem tremendous growth over the past decade. Digiday recently interviewed Jay Langan, CEO of Ocean Media, to learn what has helped fuel that growth, how using data as part of the media strategy contributed, and how Ocean has managed to […]
Ocean Fest 2022!!
The inaugural Ocean Fest was a huge success as employees were flown in from around the United States to have two days of fun and bonding capped off with an evening at the Aquarium of the Pacific in Long Beach.
Netflix and Ads Are a Win, Win
Jared Lake, SVP and Head of Media Investments at Ocean Media, shares in Advertising Week why advertising on Netflix is a good thing for both advertisers and viewers.
2022 Upfronts: Priorities from Both Sides of the Negotiating Table
The 2022 Upfront presentations have now wrapped up, which means the 2022 Upfront negotiations have officially begun. Ocean Media’s Dave Coleman, senior vice president of strategy and development, shared some of the priorities and takeaways from the 2022 Upfront/Newfront season with NextTV as $20 billion dollars’ worth of media budgets are negotiated over the next […]
The State of OTT: What Advertisers Need To Know
Today, millions of Americans prefer to stream shows, movies, and other content via over-the-top media (OTT) thanks to the lower costs and wide range of choices — there’s truly something for everyone. In fact, according to Business Wire, the OTT market is expected to more than double to $194 billion by 2025. Here’s a look at […]
Is Podcast Media Buying Worth It? What Every CMO Should Know
Podcasts are gaining popularity, and more brands are advertising on this relatively new medium. According to the Podcast Industry Report, podcast listeners will increase 6.1% year-over-year (YoY) to 125 million between 2021 and 2022. The podcast industry is projected to reach $94.88 billion by 2028. Podcast audiences are not only large and growing. They also […]