Beyond the Cart: Amazon as an Omnichannel Growth Engine
Amazon has long been synonymous with e-commerce, but for advertisers, it’s become something much bigger: an omnichannel media powerhouse. Amazon’s DSP isn’t your normal ad platform; with audiences spread across streaming, connected devices, and live sports, and powered by logged-in data and closed-loop attribution, Amazon gives marketers a way to build smarter, more connected campaigns. […]
Omnichannel vs. Multichannel Media Strategy: Which is Best for Your Brand?
Consumers are more connected than ever in today’s media landscape, moving across social media platforms, connected TV, mobile apps, and many more. To capture their attention and loyalty, brands need to break free from traditional, siloed marketing tactics and adopt a unified media strategy. The most common media strategies brands employ are between multichannel and […]