Podcast Media Buying: What’s the right strategy for your advertising?
By Kristen Coseo and Ally Kandel We’ve discussed why your brand needs to embrace podcast advertising and diversify spending into the medium. Let’s say you’ve made the case for investment and are allocating budget towards podcasts, now what? Podcast advertising isn’t as simple as looking at Apple’s Top 100 and spending your ad money on […]
Diversifying Ad Spending: Why Brands Need to Embrace Podcast Advertising
If it seems like a new podcast series drops every day, it may not be your imagination and closer to reality than hyperbole. That’s a welcome development if you are an advertiser who is looking for a new avenue to broadcast your message. As the space continues to mature, brands that embrace podcast advertising strategically […]
Media lessons learned for 2024
Jay Langan, CEO of Ocean Media spoke to Campaign US about some of the major challenges and shifts confronting media planning and buying in 2023 and how those lessons can be applied in the new year. As we head into Q4, high interest rates, inflation, and the lingering effect of strikes are predicted to impact […]